On guild name reservation To avoid chaos, the guilds that used one of the guild tiers would get a higher priority (I think). After that, it is a first-in, first-out method. Again, just throwing around some ideas here since I've gotten cards and letters asking for the feature.

Source: KS Comments - April 03, 2013 Guild pride is another important member of the Pride family, the decades long rise of guilds in importance to both players, and designers of MMOs cannot easily be overstated. 

Source: Foundation Principal 10

During the development of WAR, we did some very good things with the “Living Guild” concept; we have to surpass that here because the purist nature and implementation of RvR conflict in CU presents an opportunity to take guilds to the next level. 

Source: Foundation Principal 10

at a minimum, guilds should be able to own and build guild houses, land and possessions in a size and manner that reflects their success in the game whether due to participation in RvR and/or as crafters. Guild members must be able to contribute to that success both actively (through donations, crafting) and passively (guild standing reflects the skill/successes of its members) and to be proud to be a member of their guild. Additionally, we need to put mechanisms in place so that guilds can easily work with each other, share information and cooperate in a way that adds to the enjoyment of RvR by its members and the overall success of its realm. 

Source: Foundation Principal 10

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